Ad Campaigns
NorQuest Open House
Lead Designer, Art Director for Photography
Project Goal: Create excitement about NorQuest’s annual Open House by featuring two current students, joyously posing in front of NorQuest’s newest campus building
Campaign materials included: billboards, LRT digital posters, LRT TV screens, LRT matrix, Tim’s TV video ads, digital billboards, and various newspaper and magazine ads.
Project Success: With the building still under active construction, a photoshoot inside was not possible. This required some quick alternate planning, and conceptualization of the photoshoot. Working with the contract photographer, we found a great angle for the exterior of the new building in the background— thus allowing us to photograph at a safe distance, while still keeping the jovial mood of the students taking a celebratory selfie in front of the new campus building. It was another landmark year for Open House, and the warm and engaging photography created truly inviting designs
We had a 81% increase in attendance! You just keep getting better and better!! I really appreciate everything you all do to make the College look so good. The place looked phenomenal. – Leadership, Marketing & Communications
Fall Campaign
Lead Designer for omnichannel marketing campaign
Project Goal: Showcase the new tagline “See yourself here”, and create engaging and welcoming designs
Project Success: The designs stood out in the crowded post-secondary market, elevating NorQuest’s brand reputation