Event Branding
NorQuest’s 1000 Women: A Million Possibilities
Lead Designer and Art Director of Photography for NorQuest’s marquee $1 Million fundraising campaign
Project Goal: Create exciting designs to entice donations. Share the inspiring student stories and showcase the impact donors have. Develop designs that bring to life the annual theme of the event
Project Success: Both the event and the designs were a success as the fundraiser has successfully been fully funded annually. Each year, the event has sold-out of tickets and has trended on social media, further building NorQuest’s brand presence.
We won! What teamwork!! Thank you Helen, for all the help with the design and production of the many collateral pieces throughout the year. It really came together in a professional and polished way. – Creative Manager
Fabulous! I love how this looks, I think it is a great leap forward and brings the 1000 Women back into the brand fold (it’s now keeping pace with our brand design evolution). It’s vibrant, engaging, beautiful, and has a lot of air to it. – Director
NorQuest Open House
Lead Designer for omnichannel marketing campaign
Project Goal: Create exciting brand materials for this annual event that would stand out in the market
Project Success: Had a record attendance at the Open House, increasing by an additional 1,000 attendees.